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blog post Report Ad System Launched

Marshall Stokes
Posted on Feb 11, 2010 - 20:30 by Marshall Stokes
Here it is! The new advertising system is up and running!

You may notice that our ads don't look very traditional, and maybe don't even look very much like ads. That's what we're going for. Uvumi's graphic designer, Lloyd Winter, posted on his blog about the designs, which we hope you'll read to get an idea of where we're coming from.

So, back to the topic of supporting Uvumi.com by purchasing ad space. If you are an Uvumi member who would like to help support the website with your hard-earned dollars, we invite you to purchase ad runs for whatever purpose you would like, either to promote your music, promote someone else's work, or drive traffic to your personal blog/website/whatever. We ask that you keep your ad designs simple and minimal, so they fit nicely into the existing Uvumi.com design.

We are capable of scheduling ad runs for specific days and times, and we have five different ad zones you can choose for your campaign:

Ad Zones on Uvumi.com

Front Page - Upper right-hand corner of the home page, below the site section icons

Charts Page - Upper right-hand corner, on all Charts pages

Member Profiles - Upper right-hand corner of all public pages of member profiles

Aggregated Content - Includes all browse/search pages (songs, people, events) - Upper right-hand corner

Profile Management - Right side of user avatar box at top of every profile management page

Ad Sizes on Uvumi.com

http://img.uvumi.com/photos/1/big/sample-wide.gif

http://img.uvumi.com/photos/1/big/sample-square.gif

Pricing

Non-corporate Uvumi Members: $2/Thousand Impressions

Corporate Advertisers: Email advertising@uvumi.com for quote

How to purchase

At this time we don't have an automated system to submit new ads and make payments. We are going to operate via email and PayPal until we grow a little more, so if you would like to inquire about buying some ad space on Uvumi.com, please email advertising@uvumi.com to get started.

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Comments (18)

  • Left by sunslide, on May 26, 2010 - 9:32
    Hi Marshall

    I have a release set for june 6th, have just e-mailed you. Thanks
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  • How to proceed ?
    Left by Michael Lynn, on Apr 6, 2010 - 1:45
    I'm interested in posting an ad on the member profiles. The ad would simply point viewers to one of my songs posted here in Uvumi which I would like to promote. How do I get about doing this ? I have a Paypal account and I can provide a brief artwork for the ad as well.

    Thanks
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  • Serin's picture
    Left by Serin, on Mar 30, 2010 - 7:10
    I've really liked how ads have been handled on this site. They're very unobtrusive; it's like if I want to click on it, I will. And I have! No stuff asking me to shock the monkey. :)
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  • Left by Rafael, on Feb 28, 2010 - 10:09
    Hey Marshall I believe you can maximize the ad-system experience by using more ajax requests and avoiding to request another advertising. I mean, whatever I do right now, I have to go through at least 2 pages, maybe 3, and that also means the artist will spend 2 or 3 prints even if I'm not really paying attention to the ads at all.

    My suggestion is, if you're on your profile page, for example, when you click to see another profile, you shouldn't need to request another ad, because your profile has the same structure of any other profile, and I believe that could be done with ajax request (I really don't know much about it but I think it would work). Then I would not request a new ad and yet navigate through profiles. So the same ad would remain for a long time.

    Not sure of what would be the best but maybe if a user only request a new ad when he goes to the uvumi homepage or if he came to the site using a direct link to another place other than the homepage. This way every print of ad would target more diversity of people.

    Hope I didn't make any confusion here. :)
    Keep it up!
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  • Ad tones
    Left by Ivory Drive, on Feb 17, 2010 - 17:50
    The idea of an anti-ad is interesting - like the fuzzy borders. But how committed to the strictly black and white theme are you.

    Just for instance - a logical ad for us would be to get folks click through to our album/merch page. Our own site has a white and black theme, but with touches of red. Our album cover is light brown. Is there room for some color in the ads? For example, we have a black logo that uses our red heart avatar - we might like to use that.
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    • Left by Marshall Stokes, on Feb 18, 2010 - 7:02
      We're definitely not opposed to color adverts. We just started out with b&w house ads to get going, and so far other members who have purchased ad space have used b&w as well. Color if totally acceptable so long as it is not ridiculous or overly distracting. We look at each ad that comes in from our advertisers and will deny anything that we feel may be over the top in terms of color, imagery, or other design elements.

      In short, color is ok!
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  • redemption's picture
    Left by redemption, on Feb 14, 2010 - 6:45
    $2 is a very fair price.
    Do you have an estimate of hits per month ?
    We are all starving artists/listeners ;)
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    • Left by Marshall Stokes, on Feb 18, 2010 - 7:06
      It's hard to estimate potential impressions per month because we are still so new, but from what we can tell with the data we have, we're looking at anywhere from 400k to 1.5M impressions per month. That's a big range, and we're implementing more detailed data collection routines very soon so we can get a better idea of exactly how many ad views each area of the site gets, and what their respective click-through rates are.
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  • kilexia's picture
    Left by kilexia, on Feb 12, 2010 - 11:25
    Wow! That's a very fair and logical system. I approve.
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  • Mario Strack's picture
    Left by Mario Strack, on Feb 12, 2010 - 10:16
    An artist with a label deal resp. running his own label or at least offering CD's or audio-files for sale is classified as corporate, I guess.
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    • Left by Marshall Stokes, on Feb 12, 2010 - 10:24
      Well, at this point we're open to just about anything. Consider the $2 CPM our starting price for all accounts!
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      • Mario Strack's picture
        Left by Mario Strack, on Feb 12, 2010 - 12:55
        Sounds good ;-)
        Will there be some sort of statistic-tool for the advertiser?
        B.t.w. I'd prefere a payment on a "by click" basis.
    • Left by Marshall Stokes, on Feb 12, 2010 - 15:58
      We could do pay-per-click, but there is a lot of potential for abuse with that kind of system, because someone could click your ads over and over to generate fraudulent charges to your campaign. So we would have to build in all kinds of anti-click-fraud stuff, and even then there's no real guarantee that your getting your money's worth. Uvumi will develop that kind of system when it becomes cost-effective.

      With impression-based advertising, you're paying a (usually) lower price to put your name/brand/image in front of viewers, which is the real value. Any clicks your ads get help you quantify the value of your campaign, but because you're being billed per impression it can be a better value over all.

      We'll send impression and click-through statistics to customers at the end of each ad campaign, or periodically for long-term campaigns.
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  • Lloyd the Fourth's picture
    Left by Lloyd the Fourth, on Feb 12, 2010 - 8:14
    In my 5 years doing ads for the web, that is a relatively standard pricing model, and $2 an impression is moderate compared to other prices I've seen. It's really cool that there is a open discussion on the topic.
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  • laurie's picture
    New to this...
    Left by laurie, on Feb 12, 2010 - 5:44
    Would you please explain $2/Thousand Impressions?
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    • Left by Marshall Stokes, on Feb 12, 2010 - 7:22
      Basically it costs $2 to have your ad shown 1000 times on the website. Each time a visitor browses to a new page on Uvumi, that's an "impression". If you think the price is too high, just let us know. To be honest, you guys have all the bargaining power right now, since we're just getting started in this business ;)
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      • John Praw Kruse's picture
        Bulk
        Left by John Praw Kruse, on Feb 12, 2010 - 8:39
        Have you thought about offering bonus impressions for reaching certain levels? For example: $10 = 5000 + x amount of bonus impressions or something like that.

        I think a $2 CPM is not bad.

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