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  • Arch Rivals
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Arch RivalsArch Rivals

Archrivals's picture
  • Founded: January 2011
  • Location: Albuquerque, New Mexico, United States of America
  • Label: cook book records, furioustylz entertainment


Arch Rivals are a cutting edge hip-hop group based out of Albuquerque New Mexico featuring members: Nick Furious aka Mike Manhattan and ill–a-str8ed aka Sam Stone. They weave a complex narrative with intellect combined with hard hitting beats. Their unique sound is driven by clever word play, an original sound blending social commentary about the never-ending struggle of the proletariat. They incorporating the ideology of the occupy movement in pure comic book fashion. This soundtrack THE GREAT PURGE offers a mysterious, dark and soulful blend that can only be defined as... Rap~Noir.

With a combined 27 years of experience in the music scene, the members of Arch Rivals have proven their worth both individually and as a group. For 15 years, Nick Furious has taken part in various group and solo endeavors spanning multiple genres and styles of music. He received the New Mexico Music Award for best Rap category in 2009. Fury is an accomplished emcee, singer/songwriter, lyricist, performer, event organizer, and radio personality. For 12 years, ill-a-str8ed has worked diligently with many hip-hop artists as an emcee, lyricist, ghostwriter and producer. As a producer he's developed a sound all his own and as an emcee he's established himself among the elite.

The Grand ArchitectThe Grand Architect

  • Founded: April 2006
  • Location: Albuquerque, New Mexico, United States of America
  • Label: cook book records, latin thug, rbc
  • Press kit: pdf zip


Grand Architect is here to change the face of the Hip Hop realm entirely. The flagship artist and co-founder of Cook Book Records, Grand Arch seeks talented independent artists to offer the exchange of professional media services. Thanks to the close knit community of producers, graphic artists, industry reps, promo agents as well as emcees makes up the backbone of the Grand Arch's overall success. Staples of the Hip Hop beat making society, super producers such as; Panik (Molemen Inc.), Vherbal (Enemy Soil), J Beats (Big Bang Latino) lay down the groundwork towards the completion on the debut LP, "Endangered Species". CBR in house production from Ill-a-str8d has been responsible for such hits as, 'Going On Tour' feat. Main Flow (MOOD) and 'So Smooth' feat. J Sands (Lone Catalysts) and Rashad (Elev8tor Music) all available on Double Helix's EP "The Strain" released 2012. Also mostly noted for his strong cannabis advocacy, Grand Architect solidified that stance when he worked with the Grand Buddha Master Himself B REAL of Cypress Hill creating the hit single, 'Crop Circles' of B Real's solo album "The Harvest" released in 2010.

"The end result is 'The Harvest'. B Real has recruited some of the hottest underground emcees to stand by his side. After releasing the first Cypress Hill album in 5 years earlier this year, B couldn't imagine a better time to begin planting the seeds for the next crop of emcee's to bless the mic."
-Soul Assassins via
ughh.com (2010)

Born Dec 5 1981 Mark Joseph Howell Jr., into the land of enchantment New Mexico was the embodiment of an eighties baby. As early as age 9 groups like Digable Planets, Cypress Hill, Rakim etc. left an inspirational infection which to this day still has no cure. By 13 he had begun tinkering around with groundbreaking new music software such as Rebirth, Cubase, Soundforge producing beats for emcees in the local vicinity. Digging for records was a pastime throughout high school. Grand Arch sharpened his skills as an Ableton audio engineer, mixing and mastering until recording finally invaded the majority of the time. Finally a graduation from the sound academy provided by Douglas Geist of Sante Fe Center Studios which does the audio for TV's popular series "Breaking Bad", Grand Architect was more than confident in his musical aptitude. Now Grand Architect works on ensuring the continuity of our most precious commodity, Hip Hop.

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